Ad Analysis

 TA: men between the ages of 30-40
 USP: cars are sketched on the faces/fight
Theme: one drink can turn into the fights for your life
Slogan: stop the violence 
Text/copy: don't drink and drive

 TA: young parents/children/kids walking to school
 USP: uses the mirror artistically to show reaction of baby and child
 Theme: guilty parents don't pay attention to surroundings
 Slogan: think of both sides
 Text/copy: the number of car accidents involving children increases during school holidays. Please be extremely careful!

 TA: women (30s-40s)
 USP: using cigarette to blow candles/aging someone a lot older
Theme: young people in disguise as old people dying
Slogan: smoking causes premature aging
Text/copy: lose the smoke, keep the fire this World No Tobacco Day

TA: Mothers w/ young children
USP: using home like mugs and cracking it, showing the violence
Theme: fear of controlling husband
Slogan: when he controls your life, it's no longer you life
Text/copy: Domestic abuse strips your dignity, your hope and your life. The pain isn't only measured in bruises and wills. We know. We've been there. And we know how to get out.

Project Proposal

What social issue do you plan to build an advertising campaign around?
Body image

What is your personal reason for choosing this issue? 
Everyone has a low point in their life where they feel they aren't worth any value

Why should people be concerned about the issue?
Because it's not just about fitting in, but people want to feel accepted and when they don't they do everything they can to change themselves which destroys unique qualities. It can have a psychological affect on their body.

How can you motivate people to care about this cause?
Using different objects to show how important and dangerous the risks are to put on your body.

• 91% of women are unhappy with their bodies
• only 5% of women naturally possess the body type portrayed by Americans