Wednesday, January 14, 2015

Project Proposal

What social issue do you plan to build an advertising campaign around?
Body image

What is your personal reason for choosing this issue? 
Everyone has a low point in their life where they feel they aren't worth any value

Why should people be concerned about the issue?
Because it's not just about fitting in, but people want to feel accepted and when they don't they do everything they can to change themselves which destroys unique qualities. It can have a psychological affect on their body.

How can you motivate people to care about this cause?
Using different objects to show how important and dangerous the risks are to put on your body.


  • 91% of women are unhappy with their bodies
  • only 5% of women naturally possess the body type portrayed by Americans


No comments:

Post a Comment