USP: cars are sketched on the faces/fight
Theme: one drink can turn into the fights for your life
Slogan: stop the violence
Text/copy: don't drink and drive
TA: young parents/children/kids walking to school
USP: uses the mirror artistically to show reaction of baby and child
Theme: guilty parents don't pay attention to surroundings
Slogan: think of both sides
Text/copy: the number of car accidents involving children increases during school holidays. Please be extremely careful!
TA: women (30s-40s)
USP: using cigarette to blow candles/aging someone a lot older
Theme: young people in disguise as old people dying
Slogan: smoking causes premature aging
Text/copy: lose the smoke, keep the fire this World No Tobacco Day
TA: Mothers w/ young children
USP: using home like mugs and cracking it, showing the violence
Theme: fear of controlling husband
Slogan: when he controls your life, it's no longer you life
Text/copy: Domestic abuse strips your dignity, your hope and your life. The pain isn't only measured in bruises and wills. We know. We've been there. And we know how to get out.
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