DADA

Original Quote: If you don't believe in yourself, no one else will




Random:

Abstract:     

Social Issue PSA

• Body Image: showing that girls will doll themselves up just to fit in but they end up having nothing on the inside
• All girls have insecurities about something in their life. Girls will artificially change themselves to make themselves feel and look beautiful but it ends up being too much for them to handle. They cannot live up to perfection
• I hope people will understand the reasoning for cracking the face to show that beauty on the outside doesn't measure up to beauty on the inside
• Girls ages 10-18 ( girls play with dolls at a young age and it influences them and goes up through high school)
• Using a porcelain doll to show how smooth and fragile her face is. I wanted to show the hollow insides to show that no matter how perfect a doll may look, they don't have any inner beauty which is the most important
• "Painted lips, rosy cheeks, golden hair, and porcelain skin disguise her worth. Artificial beauty doesn't preserve, it shatters. Dolls crack too"
• I think and hope the overall project will effect and relate to a lot of girls in many ways. I think the end result was very effective
• do something that interests you or something you can personally relate to. Try a bunch of different ideas until you get one that you really really like
• Coming up with the text/copy and wording it to make it sound right. I think overlaying the cracks/cracking the doll in photoshop turned out really well

Advertisment Shooting Assignment

My advertisement campaign is on body image. I used a porcelain doll to show that young teenage girls will doll themselves up to fit into the glamorous world. I wanted to show that yes a doll is beautiful on the outside, but mainly to showcase that there is nothing but hollow on the inside. This can relate to many girls who feel that they themselves are obligated to feel beautiful but they aren't happy/beautiful on the inside. I thought this project was pretty easy once I actually came up with a unique way to display the issue. I wanted to capture pictures of the doll before it was broken and later photo shop cracks on top of the layer. But I also tried smashing the face with a hammer, which didn't work at first, but I tried dropping the doll on the pavement and it successfully worked! Overall, I thought it turned out really well.

Ad Analysis

 TA: men between the ages of 30-40
 USP: cars are sketched on the faces/fight
Theme: one drink can turn into the fights for your life
Slogan: stop the violence 
Text/copy: don't drink and drive

 TA: young parents/children/kids walking to school
 USP: uses the mirror artistically to show reaction of baby and child
 Theme: guilty parents don't pay attention to surroundings
 Slogan: think of both sides
 Text/copy: the number of car accidents involving children increases during school holidays. Please be extremely careful!

 TA: women (30s-40s)
 USP: using cigarette to blow candles/aging someone a lot older
Theme: young people in disguise as old people dying
Slogan: smoking causes premature aging
Text/copy: lose the smoke, keep the fire this World No Tobacco Day

TA: Mothers w/ young children
USP: using home like mugs and cracking it, showing the violence
Theme: fear of controlling husband
Slogan: when he controls your life, it's no longer you life
Text/copy: Domestic abuse strips your dignity, your hope and your life. The pain isn't only measured in bruises and wills. We know. We've been there. And we know how to get out.

Project Proposal

What social issue do you plan to build an advertising campaign around?
Body image

What is your personal reason for choosing this issue? 
Everyone has a low point in their life where they feel they aren't worth any value

Why should people be concerned about the issue?
Because it's not just about fitting in, but people want to feel accepted and when they don't they do everything they can to change themselves which destroys unique qualities. It can have a psychological affect on their body.

How can you motivate people to care about this cause?
Using different objects to show how important and dangerous the risks are to put on your body.

• 91% of women are unhappy with their bodies
• only 5% of women naturally possess the body type portrayed by Americans

Photojournalism

Lights, Camera, Action!

               The lights were dimmed, the fog was light, and the snow sprinkled out of the snow machine just as the town awakened in Union Square. 

               Just two weeks before Christmas, Christian Life Assembly church presented the production of The Christmas Post. Over 15,000 tickets were sold to the public, which included  friends, locals, family, and even people out of the state. The cast and crew of the production started the audition process back in August, while the directors had to decide who would play the lead roles. Over the past four months, everyone put in the many hard and long hours so that their message of Christ would reach and change lives. A team of construction workers had volunteered to build a huge set that would display Herzog's Department Store, the Barber Shop, and the Candy Store. Prop management, makeup artists, hair stylists, costume designers, construction workers, musicians, directors, cast members, and kitchen workers volunteered their own personal time to come and work together to create the heart of the show.

             The setting of The Christmas Post began in 1947, just two years after World War II ended. After her husband was killed in action, Alice Garfield, with two small children, took a seasonal job at Herzog's Department Store. Alice wanted to make Christmas extra special for her kids, with full knowledge of the toy car and bicycle that each of them wanted. Her daughter, Katie, had secret plans of her own. With her hair tucked under her cap, she roamed the streets of Union Square selling newspapers, hoping to purchase a silver locket for her mother. Both mother and daughter worried about earning enough money for these gifts, that they lost faith in God. With her ship-shape, military boss, Alice couldn't afford any more excuses on her last day. But after the store closed, a man needed just one more item and begged her to open the store. Putting the man's needs above her own problems, Alice opened the store and when the whole town found out, the biggest disaster was created. Ribbons, packages, golf balls, dolls, and streamers galore trashed the entire store by the time the Sargent Buchanan blew his whistle. Just as her boss was about to fire her and garnish her wages, his own father, the previous owner, walked in and raved about the Christmas Eve Madness Sale. With the help from her manager Dixie, Alice learned a lesson or two about keeping faith alive even when someone's lost all hope. Alice was able to keep her wages and even brainstormed a few of her own ideas for the store. One last customer entered the store, picking up the silver locket in the window. While they counted their money, Katie stood face to face with her mother, ready to purchase the gift. Both shocked, they realized the truth and the real meaning of Christmas. Katie held a picture of her daddy that would lie on the inside of the silver locket and hang around her mother's neck. A yellow toy car and blue bicycle were brought out and excitement filled the entire store. Both had realized that with a little more faith, they would find a way to make Christmas come alive, and they did successfully.

             Beneath the blonde curls, Lisa Alioth played the lead role as Alice. Lisa started getting involved with the church productions back in 1992. Her inspiration and passion for theater began when her musical father started a singing group with her siblings. Ever since then, she got involved with school musicals and really began to love it. In past productions, Lisa had several roles, but this was the biggest role yet. When she found out that she had received the lead role as Alice, she was overwhelmed with joy. Lisa only hoped that she could portray her character as the audience would imagine her. Before she performed, Lisa would sit backstage and go through her lines and pray in order to prepare herself for the show.  "The Christmas Post encourages people to have faith, especially during times of trouble." Being a part of these productions was a ministry to her and in the end, the amount of lives reached was the main purpose. 

 

 

 

 After singing the final song, Alice collapses on the shelf, kicking her shoes off in complete and utter exhaustion.

 Laura Ziegler, playing the role as Katie, disguises herself as a boy newsie in order to buy a special present for her mother.

 By handling one more sale, both Alice and Katie are able to buy their special presents for each other. Excitement filled their spirits as Katie took off on her new bicycle and Alice held her silver locket.

 Toys and candy are displayed on the shelves of Herzog's Department Store, with customers grabbing and buying the merchandise.

 Finding the faith to believe, Alice realizes that her fears of failing her daughter are minor compared to God's peace.

In the dressing room, Bree Powell raps a strand of pearls around Jessica Emrich's neck, showing the glamorous trends of the 1940's.







Gallery from The Christmas Post

     

      

Social Issues Ad Campaign Examples

No talking/texting and driving: This applies to my life now that I am a licensed driver. I thought it was interesting that the blood wasn't coming out of the person, but coming out of the phone and splattering everywhere.

I really like the way this ad displays that women still do not have a voice and people feel the need to  speak for them. The picture is straight on in portrait style

Everyone has need the horrifying pictures of disabled children in poor countries on social media before. Everyone likes the picture to show support, but in reality, those likes aren't helping the children that are dying everyday.


Issues:

• body image
• racism
• poverty
• gun control
• justice system/minorities
• texting and driving
• unemployment
• don't be a bystander
• discrimination 
• younger generations addicted to technology
• vegetarianism
• bullying
• military=freedom
• gay rights
• abortion
• "fitting in"
• stress of school affects body image
• animals cruelty
• PTSD (post traumatic stress disorder in military)
• drunk driving
• animal testing
• health issues
• school lunches
• fast food
• child abuse
• abusive relationships
• drugs and alcohol
• distractions while driving (music, radio, friends, phone)
• pollution
• animals in zoos
• mental health stigma
• sterotypes
• teen depression
• Islam phobia
• eating disorders 
• obesity
• divorce
• attitudes
• women's rights
• rape
• cyberbullying
• gender identity 
• identity
• peer pressure
• sexuality
• Capitalism